![]() In the 1970s and 1980s, teenagers tuned into the radio every Sunday to find out what pop song was at number one that week in the 1990s and 2000s, they gravitated to the Topshop shop floor every weekend to find out what look was new for Saturday night. At the height of its imperial pomp, around the beginning of this century, fashion leaned hard into the lure of newness. From Cinderella to My Fair Lady, Grease to Pretty Woman, the magic of a radical new look is ingrained in our culture. It has grown to this size specifically through selling us more clothes than we need.Īnd the thrill of transformation has always been part of the power of clothes. The fashion industry generates 2% of global GDP, and employs more than 400 million people. But on an economic level, things are not so easy. Fashion is about the future without a future for the planet, there is no fashion. On an emotional level, the change of heart is real, among both the people who buy clothes and the people who design and make them. But can fashion ever really come without an expiry date? Or is forever fashion just a feelgood label to make us feel better about buying new clothes? Now, an urgent need for sustainability has brought investment dressing back into the spotlight. Many stylish people ignored this all along, of course – even inside the fashion industry, where the front row cheerleads for apple green one season and salmon pink the next, while continuing to mostly wear navy. Bored of your jeans? Why not try leather trousers! Throw out your neutrals, it’s the season for neon! ![]() The fast fashion industry, which exploded in the last 30 years, turbocharged the trend cycle, abandoning the principles of enduring elegance in favour of a rollercoaster of plot twists (woah, jumpsuits!), comebacks (Crocs) and about-turns ( black is back, again) designed to keep an audience hooked. The irony is that the forever wardrobe never went away, it just went out of style. This spring, chic comes with a lifetime guarantee. The key pieces of the season are clothes that come with the promise that they will never go out of style: think crisp white shirts and well-cut blazers classic knitwear and timeless little black dresses. ![]() The hot look for spring 2022 is the “forever wardrobe”. Except this time round, the trend isn’t crimson or corduroy, or Peter Pan collars or platform shoes. Well, of course it does – that’s how fashion works.
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